Aliza Bran
abran@susandavis.com
(202) 414-0798
WASHINGTON, DC (November 20, 2014) — From the Eiffel Tower to the Washington Monument to Carolina Panthers Stadium, LUNGevity Foundation’s Stop Lung Cancer wrist bands or “bandies” and fact signs are ubiquitous, spotlighting the nation’s top cancer killer for Lung Cancer Awareness Month and celebrating the progress and promise of science in the quest to end the disease. The campaign is resonating with survivors, celebrities, and others across the nation who are sharing important information about lung cancer on social media.
Poison front man and reality show star Bret Michaels accessorized his typical bandana with a blue Stop Lung Cancer bandy. Actor Stephen Lang of Avatar and Conan the Barbarian sported a bandy in a photo with lung cancer survivor, Dan Powell (pictured at right), and former NFL player Chris Draft posed with one. Even pets have been photographed with them on their paws. Other participants have shared photos of themselves with LUNGevity fact signs that show messages such as: “Every 2.5 minutes someone is diagnosed with lung cancer” or “You only need lungs to get lung cancer.” The campaign has excited and engaged the Facebook community, boosted Twitter favorites 351.7 percent from this time last year, and launched the LUNGevity Instagram, all helping to share facts and figures about lung cancer with audiences nationwide.
Through the #ChangeLC campaign and other awareness month activities, LUNGevity Foundation is driving awareness about lung cancer and engaging constituents to make a difference in changing outcomes.
“LUNGevity Foundation is thrilled that actors, musicians, doctors, survivors, and social media users of all ages are uniting to raise awareness of lung cancer, a disease that is making its way into the spotlight. The #ChangeLC campaign is using social media to advance the nation’s general understanding about our top cancer killer and to address an important fact: lung cancer can affect all people regardless of age, gender, ethnicity, or smoking history,” said Andrea Ferris, president and chairman of LUNGevity. “Knowing the facts about lung cancer can help people catch the disease at its earliest, most treatable stages and, as a result, save thousands of lives.”
For more information on LUNGevity Foundation, please visit www.LUNGevity.org.
To learn more about the #ChangeLC campaign, please visit www.LUNGevity.org/LCAM2014.
About Lung Cancer
- 1 in 14 Americans is diagnosed with lung cancer in their lifetime.
- About 60 percent of all new lung cancer diagnoses are among people who have never smoked or are former smokers.
- Lung cancer is the leading cause of cancer death, regardless of gender or ethnicity.
- Lung cancer kills almost twice as many women as breast cancer and more than three times as many men as prostate cancer.
- Only 17 percent of all people diagnosed with lung cancer will survive 5 years or more, but if it’s caught before it spreads, the chance for 5-year survival improves greatly.
About LUNGevity Foundation
LUNGevity Foundation is firmly committed to making an immediate impact on increasing quality of life and survivorship of people with lung cancer by accelerating research into early detection and more effective treatments, as well as by providing community, support, and education for all those affected by the disease. Our vision is a world where no one dies of lung cancer. For more information about LUNGevity Foundation, please visit www.LUNGevity.org.