Aliza Bran
abran@susandavis.com
(202) 414-0798
WASHINGTON (June 2015) — The Oriole Bird mascot and FOX Sportscaster Ken Rosenthal will wear signature blue LUNGevity bow ties for the June 13 Baltimore Orioles vs. New York Yankees game in honor of late Major League Baseball family member Monica Barlow. Barlow, the former Baltimore Orioles PR Director, died in February 2014 after a four and a half year battle with lung cancer. This Saturday’s game is just eight days after what would have been her 37th birthday. Following her death, the Orioles stepped up in support of LUNGevity, hosting the Breathe Deep Baltimore walk, raising awareness of LUNGevity for MLB’s first-ever Strike Out Cancer Day, and engaging the community in LUNGevity initiatives that change outcomes for survivors and help work toward a world where no one dies of lung cancer. Ken Rosenthal also joined in, using his fashion choices and his broadcast platform to encourage support for LUNGevity’s lung cancer research and encourage national awareness of the disease.
Fans at the June 13 Orioles game can visit the LUNGevity booth in the Kid’s Corner, near the Camden Yards mural, to take photos with fun Orioles props, including an enormous blue LUNGevity bow tie to match the Oriole Bird’s fashion choice for the night. LUNGevity and the Baltimore Orioles encourage fans to share these photos @LUNGevity with the hashtag #Birdland, to ensure that they come up on the Orioles Instagram feed. The booth will also have information about LUNGevity and ways to get involved in the Baltimore walk at Camden Yards in on Saturday, October 3.
LUNGevity bow ties are available for purchase online through BowTie Cause, a social responsibility site that helps organizations raise awareness for important causes. Through these unique bow ties, LUNGevity provides a fashionable way to spark an important conversation about lung cancer and what people can do to make a difference.
“Ken Rosenthal’s and the Baltimore Orioles’ support for LUNGevity has been a beautiful tribute to Monica’s legacy and a special inspiration to those fighting lung cancer every day,” said Andrea Ferris, president and chairman of LUNGevity. “We are grateful that Ken and the Orioles continue to share the critical message that lung cancer can affect anyone with lungs. We hope others join us in raising awareness, purchasing bow ties that both spark an important conversation about the disease and fund vital, lifesaving research. With progress in lung cancer research growing every day, there has never been a more critical or impactful time to help fund or get involved in this work.”
To join the movement and purchase a LUNGevity bow tie, visit http://bowtiecause.com/product/lungevity.
For media interested in photos and/or interviews with LUNGevity spokespeople, please contact Aliza Bran at (202) 414-0798 or at abran@susandavis.com.
For more information on LUNGevity Foundation, please visit www.LUNGevity.org.
About Lung Cancer
- 1 in 15 Americans will be diagnosed with lung cancer in their lifetime
- More than 221,000 people in the U.S. will be diagnosed with lung cancer this year
- About 60%-65% of all new lung cancer diagnoses are among people who have never smoked or are former smokers
- Lung cancer takes more lives than the next three cancers (colorectal, breast, and prostate) combined
- Only 17% of all people diagnosed with lung cancer will survive 5 years or more, BUT if it’s caught before it spreads, the chance for 5-year survival improves dramatically
About LUNGevity Foundation
LUNGevity Foundation is firmly committed to making an immediate impact on increasing quality of life and survivorship of people with lung cancer by accelerating research into early detection and more effective treatments, as well as by providing community, support, and education for all those affected by the disease. Our vision is a world where no one dies of lung cancer. For more information about LUNGevity Foundation, please visit www.LUNGevity.org.