It’s been a month since we officially launched the organization formed by the merger of LUNGevity Foundation and Protect Your Lungs. And what a month! So much has happened… In that month, we’ve had a number of accomplishments:
Last month I joined tens of thousands of other advocates and cancer specialists at the annual meeting of the American Society of Clinical Oncology (ASCO). Like most, I hoped to learn about the newest research, and the latest breakthroughs in (lung) cancer. With my basic knowledge of science, I absorbed a lot of information about genetic mutations, targeted therapies, advancements in the development of novel agents, and in some cases the disappointment of what were thought to be promising treatments.
As a caregiver I felt a great sense of helplessness watching my dad fight lung cancer and then pass away from the disease. His diagnosis and death 11 months and 21 days later changed the course of my life and set me on a mission to a calling I never knew existed before.
Besides my family, LUNGevity has been the closest thing to my heart for the past nine years. When I first got involved it was about what lung cancer had done to ME. Over the years, my passion and determination has evolved – in more ways than just adding ‘patient’ to my lung cancer resume that already includes granddaughter, daughter, niece and friend. My story is just part of a much bigger story and a much bigger fight.
My family knows cancer too well. I have survived two bouts with Hodgkin’s disease. My mother died of lung cancer. My sister has non-Hodgkin’s lymphoma. Others have a “family doctor,” we have a “family oncologist.” So when I was diagnosed with stage IV lung cancer in August 2007, I called Mike -- the family oncologist. And Mike did what he always does – he gave me strength and he gave me hope.
From the desk of Beth Ida Stern LUNGevity Foundation Executive Director Greetings from Chicago’s beautiful River North neighborhood! I never thought that anything could be more exciting than our Blackhawks winning the Stanley Cup, but now we’ve got something even better going on at LUNGevity Foundation! The merger between LUNGevity and Protect Your Lungs shows how two organizations with similar missions can combine forces to make one stronger entity. Over the last few years, LUNGevity has been one of America’s fastest growing charities.
by Katie Brown
An Elevator Speech is a short persuasive speech about a person, an organization or group, or an idea for a product, service, or project. The name reflects the idea that an elevator pitch should be possible to deliver in the time span of an elevator ride, approximately thirty seconds to two minutes
My elevator speech changes depending on who I am talking to. If I am trying to let someone know about my cancer specialty and my work it's one way and if I am trying to secure participation or event sponsorship it's another way. Here they both are.